Weight Watchers – Lose For Good

I was approached to do a chalkboard style animation for Weight Watchers. I would of loved to do the whole thing real deal, i.e. on a chalkboard frame by frame but the length of the piece and short deadline didn’t allow that. So I used a combination of 3d, cell animation, and some after effects love to achieve the look.

Credits
Design: Cale Ajoka & Adam Amaral

3d/2d Animation: Adam Amaral

Cell Animation: Eddie Moreno, Phillip Vose, Adam Amaral

VO: Jennifer Hudson

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